Yellow VSCO Stickers - Why Yellow Is Still Popping

a selection of 5 yellow VSCO stickers on a gray rectange background

The History Of The Color Yellow

Yellow is not just a color and the history of yellow stickers goes way back to ancient Greeks. It influences consumer behavior with different shades of yellow representing different situations.

Light yellow symbolizes cheerfulness, optimism, spontaneity and hunger whereas bright yellow shows hazards and danger. This subconsciously lets people know what the situation is.

Yellow has always been easier to process because it’s the most visible color and can be easily recognized from far. This makes yellow also the most attention-grabbing color, which is why stickers that were used to show hazards through to highlighting reduced price products in store are often yellow.

Why Brands Choose To Use The Color Yellow?

There are many reasons brands choose yellow as the color has many meanings around the world and almost always it’s a key to bridging the gap between marketing materials and their target audiences. Brands are able to communicate with us on an emotional level and are thus more effective at persuasion. By using certain colors, it helps brands to meet consumers’ expectations for products and brands - it wouldn't feel right if McDonalds was purple and gold, right? Or maybe that's just because we're used to the iconic red and yellow. 

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What Does The Color Yellow Symbolize In A Brand's Marketing?

4 yellow VSCO stickers on a square gray background

In terms of yellow, consumers usually associate it with optimism and affordability. It has the advantage of being both light and bold at the same time some of its basic associations are fun, energetic and dangerous. Even though the last association is not positive it helps brands convey any hazards on their products. The more brands work with color in mind, the easier it will become to convey the unique branding message to the target audience.

However, in corporate branding, yellow is seen as fun, energetic, young and attention-grabbing, which is needed to stand out as a brand. The color selection for brands is important, they choose a color to represent their brand and how they want to affect the mood, feelings and behavior of their target consumers and influence whether or not the brand will become part of their selection.

Even though initially the color yellow is associated with just as many warm and playful attributes as it is with stressful and depressive ones. The shade and tone of the yellow symbolizes whether it’s communicating the fun and fast or unstable and lonely.

Hopefully, this has explained why brands choose to use the color yellow and what it symbolizes in their marketing. Now, you have a better sense of how the psychology of color works in marketing and advertising as well.

Now lets look at why they are popular for VSCO stickers.

Why Are Yellow VSCO Stickers So Popular?

a selection of 5 stickers with yellow VSCO style texts

VSCO stickers can be as awesome as you are! Trendy, edgy, fun and colorful is a collection of words to best describe VSCO stickers. They come in an array of different colors, but the most popular tends to be yellow.

There are a couple of reasons why yellow VSCO stickers are popular and will be talked about.

The main reason for yellow VSCO stickers being so popular is the fact that it’s colorful. The color yellow stands out the most to human eye, so everyone notices it first. The color psychology explains what it symbolizes and why everyone likes it so much. Yellow is a cheerful and fun color, so this is why yellow VSCO stickers stand out and are popular as it matches to their aesthetic.

Second, yellow goes with lots of colors, it complements colors like purple and grey which again are very pleasing on the eye as they balance each other out. A lighter purple and yellow is a softer take on the look, but one that’s still quite pleasing as well as matching the VSCO .

The final reason why yellow VSCO sticker so popular it’s the warmth of the color. The yellow reminds of the sun of the sand and the beach which can be very calming and soothing and at the same time cheerful. These reasons play a big part of the yellow VSCO stickers popularity but the main one is the color psychology of it being perceived as the most positive and happy color.

The Perfect Place To Put Your Yellow VSCO Sticker

VSCO stickers are great. You can place them on anything you want from phone cases to cars. Just let your imagination run free. Placing them on laptops and other items that you may use every day can turn them from boring to fun in seconds.

Most of them are UV resistant and waterproof that can go through pretty much anything and everything like going through the dishwasher again and again without fading the colors. So, you don’t have to worry too much where you put your yellow VSCO sticker.

Yellow VSCO stickers are brilliant, they are beautiful; they are versatile, and they go with lots of colors. They are also very trendy, fashionable, imaginative and super fun like you are.

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