Yellow VSCO Stickers - Why Yellow Is Still Popping

The History Of The Color Yellow

Yellow is not just a color and the history of yellow stickers goes way back to ancient Greeks. It influences consumer behavior with different shades of yellow representing different situations.

Light yellow symbolizes cheerfulness, optimism, spontaneity and hunger whereas bright yellow shows hazards and danger. This subconsciously lets people know what the situation is.

Yellow has always been easier to process because it’s the most visible color and can be easily recognized from far. This makes yellow also the most attention-grabbing color, which is why stickers that were used to show hazards through to highlighting reduced price products in store are often yellow.